Take a look at Jay and Bey’s new ‘fake-movie-music-video’ which casually stars some of Hollywoods biggest names including Sean Penn, Don Cheadle, Jake Gyllenhaal, Blake Lively, Emma Rossum, Guillermo Diaz, Rashida and Kidada Jones. Directed by Melina Matsoukas, the clip has been released to promote the couples forthcoming ‘On the Run’ tour – which starts in the States in June. And although I’m still confused as to why the Carter-Knowles’, with all their business acumen, feel the world needs another tour from either of them (following Jay’s run with JT and Beyonce’s year-long world wide tour), I must admit this is exactly the type of star power video that will make people want to buy tickets. And we’re purposely not getting into the chronology of this video appearing just a week after that video smacked the world upside its head.
Timing is everything.