Aug 2014 21

With his King of the Fall tour fast approaching, The Weeknd unveils his brand new music video for ‘Often’, marking the third video created with director Sam Pilling. 5 star hotel rooms, beautiful women, girl on girl action – it’s all in there, so perhaps don’t play it in eye shot of your boss. I’ve never considered this to be Abel’s strongest offering but Pilling’s cinematic approach and camera technique builds enough of an atmosphere for me to reconsider my position. Watch up top.