Brandy’s much anticipated comeback video has finally arrived, a whole 4 months after it first debuted. Directed by Hype Williams (the man behind her iconic ‘Sittin’ Up In My Room’ video) and choreographed by the guy responsible for Beyonce’s now famous ‘Single Ladies’ routine, it’s clear Brandy isn’t looking to mess about this time ’round.
Although the song, which also features Chris Brown, is far from her best – it has admittedly grown on me over the past few months. Far less edgier than her previous efforts, but still sassy enough to recognise that it’s Brandy behind it, her motives here are obvious: produce a record that will appease (or rather, not offend) the purists, but attract the mainstream (enter chart topper Breezy).
… At least she didn’t go Europop.
But regardless of anything else, Brandy’s voice still sets her eons apart from her nearest competitors – even on this record (I mean those harmonies are still outrageous). But lets hope her upcoming TwoEleven album features more progressive songs as well and not just radio friendly substitutions. And truthfully speaking, at this stage in her career, that balance is critical. Certainly looking forward to hearing that Frank Ocean penned track.
P.s And yes to the throwback braids!