Finally, someone with the cojones to speak the truth about the current trend in mind-numbing strobe light ‘urban’ music…
In an interview with NME, Drake candidly expresses his opinion on what he calls “David Guetta, Pitbull music” saying: “For me, the David Guetta stuff just doesn’t work. I don’t really wanna go there. There’s other artists, that’s their sound. They feel in order to thrive internationally that they gotta do straightforward, four to the floor, David Guetta, Pitbull music”.
The ‘Take Care’ rapper went on to express the way he prefers to work, saying: “I’d rather go to somebody like Jamie xx and tell him “Look, I really wanna turn the club upside down, but i wanna do it with integrity, with soul”. As we reported last month Drizzy has already expressed his desire for Jamie xx (who produced the title track on his latest album) to have a “bigger presence” on his next LP.
Music is subjective and it’s catered to everyone – but I appreciate Drake’s honesty here. Artists who feel they must mute their talents by releasing basic four on the floor productions to achieve success internationally, aren’t really artists at all. If they were they’d challenge their own talent and push for it to evolve naturally in a way that not only caters to their fanbase but also attracts new audiences.