Aug 2010 31

Hands down the best video/visual experience I’ve seen this year. Arcade Fire, my new favourite band (I know they’re not ‘new’, but I’ve only recently gotten into their music) have released a brand new interactive, inspiring online video for their new single ‘We Used to Wait’ off their brilliant new album The Suburbs (the LP which made me a fan).

You need to have Google Chrome to watch it, so if you don’t – just download (trust me, it’s worth it) and if you don’t want it after, just delete it. You’ll then need to go thewildernessdowntown.com and type in the address of the house you grew up in (yep, double great idea – free market research!) and just leave your screen to do what it does (multiple pop up’s will appear – leave them).

Simply brilliant and a testimony to forward thinking artists/teams who are embracing modern technology.

  1. @nerdifer says:

    Hey it worked for me on a Mac with Safari. Cool stuff.

  2. meme says:

    wow…..what a great concept….i've played it like 10 damn times with different addresses